Bing Pan, Ph.D.
Head of Research, Office of Tourism Analysis
Assistant Professor, Department of Hospitality and Tourism Management
School of Business and Economics, College of Charleston
Email: bingpan at gmail dot com
Office Address: 315 Beatty Center, 5 Liberty Street, Charleston, SC, USA
Office Phone: 001-843-953-2025, Office Fax: 001- 843-953-2025

COURSES

HTMT360 Summer Study Abroad in China! (Website)

HTMT360 Hospitality and Tourism Technology (Syllabus in PDF)

DSCI300HTM Management Information Systems (Syllabus in PDF)

HTMT360ST Online Marketing for HTM (Course Materials)

EXPERIENCE

2006 - Now Assistant Professor, Head of Research, Office of Tourism Analysis, School of Business and Economics, College of Charleston.

2005 - 2006 Visiting Assistant Professor, Head of Research, Office of Tourism Analysis, School of Business and Economics, College of Charleston.

2003 - 2005 Post-doctoral Associate, Human-Computer Interaction Group, Information Science Program, Department of Communication, Cornell University.

2002 - 2003 Instructor, teaching technology courses in Campus Information Technologies and Educational Training Services, University of Illinois at Urbana-Champaign.

2000 - 2001 Teaching Assistant, co-teaching and grading the course on Computer Use in Leisure Services, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

1998 - 2002 Research Assistant, National Laboratory for Tourism and eCommerce, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

1997 - 1998 Instructor, teaching the course on Introduction to Tourism, Department of Urban and Resource Sciences, Nanjing University.

EDUCATION

2003 Courses in the Department of Computer Science, Cornell University.

1998 - 2003 Department of Leisure Studies, University of Illinois at Urbana-Champaign.
Ph.D. in Tourism Management.
Dissertation: Travel information search on the Internet: An exploratory study.

1995 - 1998 Department of Urban and Resource Sciences, Nanjing University.
M.S. in Geography.

1991 - 1995 Department of Urban and Resource Sciences, Nanjing University.
B.Econ. in Tourism Planning and Management.

BOOK CHAPTERS

Pan, B., & Fesenmaier, D.R. (2006). Travel information search on the Internet and the implications for designing travel recommendation systems. In D.R. Fesenmaier, H. Werthner & K. W. Wöber. (Eds.), Travel destination recommendation systems: Behavioral foundations and applications. Oxfordshire: CABI publishing. (PDF)

Pan, B., Walker, K., Gay, G., & Saylor, J. (2006). Learning objects in classrooms. Alex Koohang & Keith Harman, Eds., Learning Object Applications & Future Directions. Informing Science Institute. (PDF)

Pan, B. & Hembrooke, H. (2005). User-centered design for KMODDL digital library. in Hans Schuttenbeld, Eds., User Centered Design Works. IOP Human-Machine Interaction.

JOURNAL ARTICLES

Zhang, L., Pan, B., Smith, W.W., & Li, X. (In Press). An exploratory study of travelers' use of online reviews and recommendations: A qualitative approach. To appear in Journal of Information Technology and Tourism. (PDF)

Pan, B. (In Press). Online travel surveys and response patterns. To appear in Journal of Travel Research. (PDF)

Smith, W.W., & Pan, B. (In Press). Purchase involvement of travel products and segmentation of student travellers. To Appear in Anatolia: An International Journal of Tourism and Hospitality Research. (PDF)

Cyr, D., Head, M., Larios, H., & Pan, B. (2009). Exploring human images in website design across cultures: A multi-method approach. MIS Quarterly, 33(3): 539-566. (PDF)

Smith, W.W., Pan, B., Li, X., & Zhang, L. (2009). Conceptualizing the impact of geographic knowledge on trip planning. Tourism Geographies, 11(3): 350-368. (PDF)

Li, X., Pan, B., Zhang, L., & Smith, W.W. (2009). Online information search and image development: Insights from a mixed method study. Journal of Travel Research, 48 (1): 45-57. (PDF)

Lorigo, L., Haridasan, M., Brynjarsdóttir, H., Xia, Ll, Joachims, T., Gay, G., Granka, L., Pellacini, F., & Pan, B. (2008). Eye tracking and online search: Lessons learned and challenges ahead. Journal of American Society for Information Science and Technology, 59(7): 1041-1052. (Link)

Crotts., J., Pan, B., & Raschid, A.E. (2008). A survey method for identifying key drivers of guest delight. International Journal of Contemporary Hospitality Management, 20(4): 462-470. (PDF)

Litvin, S., Goldsmith, R.E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3): 458-468. (PDF)

Mack, R.W., Pan, B., & Blose, J.E. (2008). Believe it or not: Credibility of blogs in tourism. Journal of Vacation Marketing, 14(2): 133-144. (PDF)

Pan, B. Li, X., Zhang, L., & Smith, W.W. (2007). An exploratory study on the satisfaction and barriers of online trip planning to China: American College students’ experience. Journal of Hospitality and Leisure Marketing, 16(1-2), 203-226. (PDF)

Crotts, J., & Pan, B. (2007).  Destination appraisals.  Annals of Tourism Research, 34(2): 541-544. (PDF)

Pan, B, MacLaurin, T. & Crotts, J. (2007). Travel blogs and their implications for destination marketing. Journal of Travel Research, 46(1): 35-45. (PDF)

Pan, B., Litvin, S.W., & O'Donnell, T. (2007). Accommodation search query formulation: Implications for search engine marketing. Journal of Vacation Marketing, 13(4): 371-381. (PDF)

Joachims, T., Granka, L., Pan, B., Hembrooke, H., Radlinski, F., & Gay, G. (2007). Evaluating the accuracy of implicit feedback from clicks and query reformulations in Web Search. IEEE Transactions on Information Systems, 25(2): 1-27. (PDF)

Pan, B.,Hembrooke, H., Joachims, T., Gay, G., & Granka, L. (2007). In Google we trust: Users’ decisions on rank, position and relevancy. Submitted to Journal of Computer-Mediated Communication, special issues on The Social, Political, Economic and Cultural Dimensions of Search Engines, 12(3): article 3. (link)

Pan, B., Hembrooke, H., Gay, G., & Gonsalves, G.C. (2006). Bridging the gap: A conceptual model of the access of digital libraries. Journal of Digital Information, 7(2). (PDF)

Pan, B, Gay, G.K., Saylor, J., Hembrooke, H. (2006). One digital library, two undergraduate classes, and four learning modules: Uses of a digital library in classrooms. Submitted to Journal of American Society for Information Science and Technology, 57(10): 1315-1325. (PDF)

Lorigo, L., Pan, B., Hembrooke, H., Joachims, T., Granka, L., & Gay, G. (2006). The influence of task and gender on search and evaluation behavior using Google. Information Processing and Management, 42(4): 1123-1131. (PDF)

Pan, B., & Fesenmaier, D.R. (2006). Online information search and trip planning process. Annals of Tourism Research, 33(3): 809-832. (PDF)

Pan, B., & Fesenmaier, D. R. (2000). A typology of tourism related web sites: Its theoretical foundation and implications. Information Technology and Tourism, 3(3/4), 155-176. (PDF)

Zhang, J., Du, J., Zhou, Y., Zhang, S., & Pan, B. (1999). Spatial structure of tourist source areas for the naturally scenic sightseeing places: A case study of Jiuzhaigou. Acta Geeographica Sinica (in Chinese) , 54(4): 357-364. (PDF)

Pan, B., & Yang, D. (1998). Image design for tourism cities. Urban Planning Forum (in Chinese), 36(1): 54-60. (PDF)

REFERRED CONFERENCE PROCEEDINGS

Xiang, Z., Pan, B. & Fesenmaier, D.R. (2009). Benchmarking the visibility of websites in Google: Implications for search engine marketing of tourism destinations. Annual Conference of Travel and Tourism Research Association (TTRA 2009), Honolulu, USA. (PDF)

Pan, B., & Li, X. (2009). The long tails of destination image. Annual Conference of Travel and Tourism Research Association (TTRA 2009), Honolulu, USA. (PDF)

Xiang, Z., & Pan, B. (2009). Travel queries on cities in the United States: Implications for search engine marketing in tourism. ENTER Conference on Information Technology and Tourism, 2009. Amsterdam, Netherlands. (PDF) Runner-up for Best Paper Award

Xiang, Z., Pan, B., & Fesenmaier, D.R. (2008). Benching marking the visibility of the 50 state tourism offices in Google: Implications for search marketing for DMOs. 2008 ICHRIE Annual Conference, Atlanta, USA. (PDF)

Xiang, Z., Pan, B., & Fesenmaier, D.R. (2008). Developing SMART-Search: A search engine to support the long tail in destination marketing. Annual Conference of Travel and Tourism Research Association (TTRA 2008), Philadelphia, USA. (PDF)

Li, X., Smith, W.W., Pan, B., & Zhang, L. (2008). Baseline and Enhanced image: The effect of online information search. Annual Conference of Travel and Tourism Research Association (TTRA 2008), Philadelphia, USA. (PDF)

Pan, B. (2007). A model of scholarly communication in tourism and an Open Access initiative. 2007Annual Conference of International Society of Travel and Tourism Educators, Charleston, SC.Best Poster Paper Award (PDF)

Pan, B., Smith, WW., Zhang, L., & Li, X. (2007). Satisfaction of online trip planning: A mixed-method approach. 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research, Charleston, SC. (PDF)

Smith, W.W., Pan, B., Li, X., & Zhang, L. (2007). Tips and traps: Methodological issues related to conducting an online trip planning study. Annual Conference of Travel and Tourism Research Association (TTRA 2007), Las Vegas, USA. (PDF)

Pan, B., Crotts, J.C., & Muller, B. (2007). Developing web-based tourist information tools using Google map. Information and Communication Technologies in Tourism 2007: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2007). New York: Springer-Verlag. (PDF)

Pan, B., & Turner, G.B. (2006). Tourist information search and acquisition: An extended framework. Annual Conference of Atlantic Marketing Association, Charleston, SC, USA. (PDF)

Pan,B., & Litvin, S. (2006). Real users, real trips, and real queries: An analysis of destination search on a search engine. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF)

Crotts, J., Pan, B., & Dimitry, C. (2006). Hospitality Performance index: A case study of developing an Internet-based competitive analysis and benchmarking tool for hospitality industry. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF))

Joachims, T., Granka, L., Pan, B., Hembrooke, H., & gay, G. (2005). Accurately Interpreting Clickthrough Data as Implicit Feedback. To appear in Conference Proceedings on Research and Development in Information Retrieval (SIGIR), 2005, Salvador, Brazil, August 15-19, 2005.(PDF)

Pan, B, Gay, G.K., Saylor, J., Hembrooke, H.A., Henderson, D. (2004). Usability, learning, and subjective experience: User evaluation of K-MODDL in an undergraduate class. In H. Chen, M. Christel, & E. Lim (Ed.), Proceedings of the Fourth ACM/IEEE Joint Conference on Digital Libraries (JCDL' 04) (pp. 188-189). New York: ACM. (PDF)(Presentation Slides)

Pan, B, Hembrooke, H.A., Gay, G.K., Granka, L.A., Feusner, M.K., and Newman, J.K. (2004). The Determinants of web page viewing behavior: An eye-tracking study. In A. Duchowski (Ed.), Proceedings of Eye Tracking Research & Applications Symposium (ETRA 04) (pp. 147-154). New York: ACM. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2003). Travel information search on the Internet: An exploratory study. In A. J. Frew, M. Hitz, & P. O'Connor (Ed.), Information and Communication Technologies in Tourism 2003: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2003) (pp. 242-251). New York: Springer-Verlag. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2002). Semantics of tourism and travel information search on the Internet. In A. J. Frew, M. Hitz, & K. W. Wober (Ed.), Information and Communication Technologies in Tourism 2002: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2002) (pp. 320-328). New York: Springer-Verlag. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2001). Exploring caller dialogue: Analyzing directed information search for tourism products. In P. J. Sheldon, K. W. Wober, & D.R. Fesenmaier (Ed.), Information and Communication Technologies in Tourism 2001: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2001) (pp. 244-250). New York: Springer-Verlag. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2000). A typology of tourism related web sites: Its theoretical background and implications. In D. R. Fesenmaier, S. Klein, D. Buhalis (Ed.), Information and Communication Technologies in Tourism 2000: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2000) (pp. 381-395). New York: Springer-Verlag. (PDF)

Pan, B., & Fesenmaier, D.R. (1999). Investigating sustainable development of China's national parks on urban fringe: A case study. In R.N. Moisey, N.P. Nickerson, & D.B. Klenosky (Ed.), Proceedings of Annual Conference of Travel and Tourism Research Association (TTRA 1999), Halifax, Canada (pp. 252-260). (PDF)

REFERRED PANELS AND PRESENTATIONS

Gay, G., Pan, B., Lagoze, C., David, S., and Warner, S (2005). Evolving social networks in scholarly communication. In Panel Proposal Digital Libraries as Sites of Communication and Technical Practice. To present on the 55th Annual Conference of the International Communication Association, New York, May 26-30, 2005.

David, S., Gay, G., Lagoze, C., Pan, B., & Warner, S. (2005). Appraise – Beyond threaded conversations in scholarly publishing, to be appear in the Workshop of Beyond Threaded Conversation, Presented at Conference on Human Factors in Computing Systems (CHI) 2005, Portland, April 2-7, 2005.

Pan, B., & Rowe, J. (2004, November) Panel discussion on Physical artifacts and their representations in digital libraries. Paper presented at the Annual Meeting of National Science Digital Library, Chicago, IL.

Pan, B., & Gay, G.K. (2003, October). User-centered design (UCD) Workshop. Paper presented at the Annual Meeting of National Science Digital Library, Washington, DC.

Pan, B., & Gay, G.K. (2003, October). Eye tracking methodology in the design and evaluation of digital libraries. Paper presented at the Annual Meeting of National Science Digital Library, Washington, DC.

Gay, G.K., & Pan, B. (2003, October). Integrating social navigation tools in digital libraries: Why, what, and how?. Paper presented at the National Science Digital Library: Evaluating Educational Impact Workshop, Washington, DC.

GRANTS

2008 Developing a Search Engine Visibility Information System (SEVIS) and Benchmarking Online Performance of Tourism Businesses and Organizations, Grant from Hong Kong Polytechnic University, External Principle Investigator, $39,679

2008 Americans’ Travel Behavior and Destination Preferences, sub-grant from China National Tourism Administration, Co-Investigator, $3,000

2007 Exploring Online Trip Planning using Eye Tracking Methods, Research Grant from Orbitz.com, Principle Investigator, $5,100

2007 Exploring the Process and Determinants of Online Hotel Choice Using Eye Tracking Methodology, Summer Research Grant from School of Business and Economics, College of Charleston, Principle Investigator, $3,240 

2006 Angler Survey of Artificial Reef of South Carolina 2006-2007, Grant from Department of Natural Resources of South Carolina, Principle Investigator, $22,000

2005 Pilot Study of Angler Survey of Artificial Reef of South Carolina, Grant from Department of Natural Resources of South Carolina, $1,400

2005 Consultant to the School of Interactive Arts and Technology, Simon Fraser University, Canada on Innovation in the New Economy Research Grant “Managing E-loyalty through Experience Design”.

2005 – 2008 Market Analysis and Hospitality Performance Tracking Projects in the Office of Tourism Analysis from the Charleston Area Convention and Visitors Bureau, $130,500

2004 Evaluation of Resource Recommendation Service of the National Science Digital Library.

2004 The Proposal to the Institute for Museum and Library Services (IMLS): A Digital Library of Printable Machines: Models for Collection Building and Educational Outreach: Responsible for the chapter on Digital and Physical Learning Objects, Online and On-Location: A Plan for Comparative User Study Activities. Awarded, September 20, 2004 ($499,710).

2004 – 2005 User Study Part of the Proposal to the Institute for Museum and Library Services (IMLS): A Digital Library of Printable Machines: Models for Collection Building and Educational Outreach. User Study Expert.

2004 NSF National Science Digital Library project: Evaluation Research and User Studies on the Kinematic Models for Design Digital Library (K-MODDL).

2003 The Proposal to the NSF National Science Digital Library Program: User Modeling of National Science Digital Library.

2002 European Union Project: Behavioral Foundation for Travel Recommendation System. Responsible for the overall framework and the part on Human-Computer Interaction.

1997 Marketing research project in the National Park of Dr.Sun Yat-sen’s Mausoleum, Nanjing, China

SERVICES

2008-2009 Technology Committee of College of Charleston
2008 President, the Chinese Association of Greater Charleston
2006-2007 Assessment Committee of School of Business and Economics, College of Charleston
2005-2006 Technology Committee of School of Business and Economics, College of Charleston
2004-2005 Admission committee of Ph.D. Program of Information Science, Cornell University
2004-2005 Faculty advisor of Chinese Dragon Soccer Club, Cornell University
2004-2005 Founder and President of Chinese Tai Chi Club, Cornell University

EDITORIAL REVIEW BOARD

Journal of Information Technology and Tourism

AD-HOC REVIEWER

INVITED TALKS

Pan, B., Xiang, Z., & Fesenmaier, D.R. (2009). , Destination marketing competitiveness and search engine marketing, July 17, 2009 at Hong Kong Polytechnic University(Presentation in PDF)
Pan, B. (2008). Bridging the gap: Tourism and information technologies, June 16, 2008 at Nanjing University. (Presentation in PDF)
Pan, B. (2008). Online tourism marketing in a global market, February 12, 2008 at University of South Carolina. (Presentation in PDF)

PROFESSIONAL MEMBERSHIPS

International Federation for IT and Travel & Tourism (IFITT)
Travel and Tourism Research Association (TTRA)
The Society of American Computing Machinery Special Interest Group on Computer-Human Interaction (SIGCHI)
The Institute of Electrical and Electronics Engineers (IEEE)

HONORS AND AWARDS

2009 Runner-up for Best Paper Award on 2009 ENTER Annual Conference
2008 President of Chinese Association of Greater Charleston
2007 Vice President of Chinese Association of Greater Charleston
2007 Best Poster Paper Award on 2007 ISTTE Annual Conference
2002 Honor Society of Phi Kappa Phi
1998-2001 Distinguished Illinois Fellowship, University of Illinois at Urbana-Champaign.
1997 Excellent Graduate Scholarship, Nanjing University.
1992, 1994, 1995 People’s Scholarship, Nanjing University

MEDIA COVERAGE

2009 South Carolina News, USA Today, March 26, 2009
2007 What does Google know?, the Post and Courier, September 3, 2007
2007 Students take Google as gospel, PC World, August 27, 2007
2007 Interview on WTOP Radio Station at Washington DC, August 23, 2007
2007 Users consistently trust higher positioned results in Google searches. Science Daily, August 22, 2007

Updated August 7, 2009