Bing Pan
Ph.D., Head of Research
Office of Tourism Analysis
Assistant Professor
School of Business and Economics
College of Charleston
Email: panb at cofc dot edu
Offce: 315 Beatty Center, 5 Liberty Street, Charleston, SC
Office Phone: 843-953-2025

My class: HTMT360ST Online Marketing for HTM

DSCI300HTM Management Information Systems

EXPERIENCE
2006 - Now Assistant Professor, Head of Research, Office of Tourism Analysis, School of Business and Economics, College of Charleston.

2005 - 2006 Visiting Assistant Professor, Head of Research, Office of Tourism Analysis, School of Business and Economics, College of Charleston.

2003 - 2005 Post-doctoral Associate, Human-Computer Interaction Group, Information Science Program, Department of Communication, Cornell University.

2002 - 2003 Instructor, teaching technology courses in Campus Information Technologies and Educational Training Services, University of Illinois at Urbana-Champaign.

2000 - 2001 Teaching Assistant, co-teaching and grading the course on Computer Use in Leisure Services, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

1998 - 2002 Research Assistant, National Laboratory for Tourism and eCommerce, Department of Leisure Studies, University of Illinois at Urbana-Champaign.

1997 - 1998 Instructor, teaching the course on Introduction to Tourism, Department of Urban and Resource Sciences, Nanjing University.

EDUCATION
2003 Courses in the Department of Computer Science, Cornell University.

1998 - 2003 Department of Leisure Studies, University of Illinois at Urbana-Champaign.
Ph.D. in Tourism Management.
Dissertation: Travel information search on the Internet: An exploratory study.

1995 - 1998 Department of Urban and Resource Sciences, Nanjing University.
M.S. in Geography.

1991 - 1995 Department of Urban and Resource Sciences, Nanjing University.
B.Econ. in Tourism Planning and Management.

BOOK CHAPTERS
Pan, B., & Fesenmaier, D.R. (2006). Travel information search on the Internet and the implications for designing travel recommendation systems. In D.R. Fesenmaier, H. Werthner & K. W. Wöber. (Eds.), Travel destination recommendation systems: Behavioral foundations and applications. Oxfordshire: CABI publishing. (PDF)

Pan, B., Walker, K., Gay, G., & Saylor, J. (2006). Learning objects in classrooms. To appear in Alex Koohang & Keith Harman, Eds., Learning Object Applications & Future Directions. Informing Science Institute. (PDF)

Pan, B. & Hembrooke, H. (2005). User-centered design for KMODDL digital library. in Hans Schuttenbeld, Eds., User Centered Design Works. IOP Human-Machine Interaction.

JOURNAL ARTICLES

Pan, B., Litvin, S.W., & O'Donnell, T. (in press). Accomodation search query formulation: Implications for search engine marketing. Journal of Vacation Marketing (PDF).

Litvin, S., Goldsmith, R.E., & Pan, B. (in press). Electronic word-of-mouth in hospitality and tourism management. Tourism Management (PDF).

Mack, R.W., Pan, B., & Blose, J.E. (in press). Believe it or not: Credibility of blogs in tourism. Journal of Vacation Marketing (PDF).

Crotts, J., & Pan, B. (in press).  Destination appraisals: A re-joiner.  Annals of Tourism Research (PDF).

Pan, B, MacLaurin, T. & Crotts, J. (in press). Travel blogs and their implications for destination marketing. Journal of Travel Research (PDF).

Joachims, T., Granka, L., Pan, B., Hembrooke, H., Radlinski, F., & Gay, G. (2007). Evaluating the accuracy of implicit feedback from clicks and query reformulations in Web Search. IEEE Transactions on Information Systems (PDF).

Pan, B.,Hembrooke, H., Joachims, T., Gay, G., & Granka, L. (2007). In Google we trust: Users’ decisions on rank, position and relevancy. Submitted to Journal of Computer-Mediated Communication, special issues on The Social, Political, Economic and Cultural Dimensions of Search Engines. (PDF)

Pan, B., Hembrooke, H., Gay, G., & Gonsalves, G.C. (2006). Bridging the gap: A conceptual model of the access of digital libraries. Journal of Digital Information, 7(2) (PDF).

Pan, B, Gay, G.K., Saylor, J., Hembrooke, H. (2006). One digital library, two undergraduate classes, and four learning modules: Uses of a digital library in classrooms. Submitted to Journal of American Society for Information Science and Technology. (PDF)

Lorigo, L., Pan, B., Hembrooke, H., Joachims, T., Granka, L., & Gay, G. (2006). The influence of task and gender on search and evaluation behavior using Google. Information Processing and Management, 42(4): 1123-1131. (PDF).

Pan, B., & Fesenmaier, D.R. (2006). Online information search and trip planning process. Annals of Tourism Research, 33(3): 809-832 (PDF).

Pan, B., & Fesenmaier, D. R. (2000). A typology of tourism related web sites: Its theoretical foundation and implications. Information Technology and Tourism, 3(3/4), 155-176 (PDF).

Zhang, J., Du, J., Zhou, Y., Zhang, S., & Pan, B. (1999). Spatial structure of tourist source areas for the naturally scenic sightseeing places: A case study of Jiuzhaigou. Acta Geeographica Sinica (in Chinese) , 54(4): 357-364. (PDF)

Pan, B., & Yang, D. (1998). Image design for tourism cities. Urban Planning Forum (in Chinese), 36(1): 54-60 (PDF).

REFERRED CONFERENCE PROCEEDINGS

Pan, B., Smith, WW., Zhang, L., & Li, X. (2007). Satisfaction of online trip planning: A mixed-method approach. 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research, Charleston, SC (PDF).

Smith, W.W., Pan, B., Li, X., & Zhang, L. (2007). Tips and traps: Methodological issues related to conducting an online trip planning study. Annual Conference of Travel and Tourism Research Association (TTRA 2007), Las Vegas, USA. (PDF)

Pan, B., Crotts, J.C., & Muller, B. (2007). Developing web-based tourist information tools using Google map. Information and Communication Technologies in Tourism 2007: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2007). New York: Springer-Verlag. (PDF)

Pan, B., & Turner, G.B. (2006). Tourist information search and acquisition: An extended framework. Annual Conference of Atlantic Marketing Association, Charleston, SC, USA (PDF).

Pan,B., & Litvin, S. (2006). Real users, real trips, and real queries: An analysis of destination search on a search engine. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF)

Crotts, J., Pan, B., & Dimitry, C. (2006). Hospitality Performance index: A case study of developing an Internet-based competetive analysis and benchmarking tool for hospitality industry. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF)

Joachims, T., Granka, L., Pan, B., Hembrooke, H., & gay, G. (2005). Accurately Interpreting Clickthrough Data as Implicit Feedback. To appear in Conference Proceedings on Research and Development in Information Retrieval (SIGIR), 2005, Salvador, Brazil, August 15-19, 2005 (PDF).

Pan, B, Gay, G.K., Saylor, J., Hembrooke, H.A., Henderson, D. (2004). Usability, learning, and subjective experience: User evaluation of K-MODDL in an undergraduate class. In H. Chen, M. Christel, & E. Lim (Ed.), Proceedings of the Fourth ACM/IEEE Joint Conference on Digital Libraries (JCDL' 04) (pp. 188-189). New York: ACM. (PDF)(Presentation Slides)

Pan, B, Hembrooke, H.A., Gay, G.K., Granka, L.A., Feusner, M.K., and Newman, J.K. (2004). The Determinants of web page viewing behavior: An eye-tracking study. In A. Duchowski (Ed.), Proceedings of Eye Tracking Research & Applications Symposium (ETRA 04) (pp. 147-154). New York: ACM. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2003). Travel information search on the Internet: An exploratory study. In A. J. Frew, M. Hitz, & P. O'Connor (Ed.), Information and Communication Technologies in Tourism 2003: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2003) (pp. 242-251). New York: Springer-Verlag. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2002). Semantics of tourism and travel information search on the Internet. In A. J. Frew, M. Hitz, & K. W. Wober (Ed.), Information and Communication Technologies in Tourism 2002: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2002) (pp. 320-328). New York: Springer-Verlag. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2001). Exploring caller dialogue: Analyzing directed information search for tourism products. In P. J. Sheldon, K. W. Wober, & D.R. Fesenmaier (Ed.), Information and Communication Technologies in Tourism 2001: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2001) (pp. 244-250). New York: Springer-Verlag. (PDF) (Presentation Slides)

Pan, B., & Fesenmaier, D.R. (2000). A typology of tourism related web sites: Its theoretical background and implications. In D. R. Fesenmaier, S. Klein, D. Buhalis (Ed.), Information and Communication Technologies in Tourism 2000: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2000) (pp. 381-395). New York: Springer-Verlag. (PDF)

Pan, B., & Fesenmaier, D.R. (1999). Investigating sustainable development of China's national parks on urban fringe: A case study. In R.N. Moisey, N.P. Nickerson, & D.B. Klenosky (Ed.), Proceedings of Annual Conference of Travel and Tourism Research Association (TTRA 1999), Halifax, Canada (pp. 252-260). (PDF)

REFERRED PANELS AND PRESENTATIONS
Gay, G., Pan, B., Lagoze, C., David, S., and Warner, S (2005). Evolving social networks in scholarly communication. In Panel Proposal Digital Libraries as Sites of Communication and Technical Practice. To present on the 55th Annual Conference of the International Communication Association, New York, May 26-30, 2005.

David, S., Gay, G., Lagoze, C., Pan, B., & Warner, S. (2005). Appraise – Beyond threaded conversations in scholarly publishing, to be appear in the Workshop of Beyond Threaded Conversation, Presented at Conference on Human Factors in Computing Systems (CHI) 2005, Portland, April 2-7, 2005.

Pan, B., & Rowe, J. (2004, November) Panel discussion on Physical artifacts and their representations in digital libraries. Paper presented at the Annual Meeting of National Science Digital Library, Chicago, IL.

Pan, B., & Gay, G.K. (2003, October). User-centered design (UCD) Workshop. Paper presented at the Annual Meeting of National Science Digital Library, Washington, DC.

Pan, B., & Gay, G.K. (2003, October). Eye tracking methodology in the design and evaluation of digital libraries. Paper presented at the Annual Meeting of National Science Digital Library, Washington, DC.

Gay, G.K., & Pan, B. (2003, October). Integrating social navigation tools in digital libraries: Why, what, and how?. Paper presented at the National Science Digital Library: Evaluating Educational Impact Workshop, Washington, DC.

OTHER PROJECTS AND GRANT WRITING
2005 Proposal to the National Science Foundation (NSF) Information and Intelligent
systems Program: SCORE – Scholars Collaborating Over Rich Environments.

2005 Consultant to the School of Interactive Arts and Technology, Simon Fraser University, Canada on Innovation in the New Economy Research Grant “Managing E-loyalty through Experience Design”.

2005 Project on eye tracking study of the evaluation process of online hotel choices.

2004 Evaluation of Resource Recommendation Service of the National Science Digital Library (http://crs.nsdl.org/).

2004 The Proposal to the Institute for Museum and Library Services (IMLS): A Digital Library of Printable Machines: Models for Collection Building and Educational Outreach: Responsible for the chapter on Digital and Physical Learning Objects, Online and On-Location: A Plan for Comparative User Study Activities. Awarded, September 20, 2004 ($499,710).

2004 NSF National Science Digital Library project: Evaluation Research and User Studies on the Kinematic Models for Design Digital Library (K-MODDL).

2004 The Proposal to the NSF Digital Society and Technology Division: Exploring Scholarly Publishing as a Self-Organizing Network for Open Ideation Using an Open-Source, Peer-2-Peer Recommendation and Information Sharing Environment (APPRAISE): Responsible for the chapter on Document Networks, Social Networks, and Hybrid Networks in Scholarly Communication.

2003 The Proposal to the NSF National Science Digital Library Program: User Modeling of National Science Digital Library.

2002 European Union Project: Behavioral Foundation for Travel Recommendation System. Responsible for the overall framework and the part on Human-Computer Interaction.

1997 Marketing research project in the National Park of Dr.Sun Yat-sen’s Mausoluem, Nanjing, China

SERVICES
- Asessment Committee of School of Business and Economics, College of Charleston
- Technology Committee of School of Business and Economics, College of Charleston
- Admission committee of Ph.D. Program of Information Science, Cornell University
- Faculty advisor of Chinese Dragon Soccer Club, Cornell University
- Founder and President of Chinese Tai Chi Club, Cornell University

REVIEWING

RESEARCH SKILLS
- Various qualitative and quantitative methods including various statistical methods, content analysis, critical incident analysis, network analysis and text analysis
- Proficient in SAS and SPSS
- Experienced programmer in Perl. familiar with Visual Basic, C++ and Java

PROFESSIONAL MEMBERSHIPS
- International Federation for IT and Travel & Tourism (IFITT)
- Travel and Tourism Research Association (TTRA)
- The Society of American Computing Machinery Special Interest Group on Computer-Human Interaction (SIGCHI)
- The Institute of Electrical and Electronics Engineers (IEEE)

HONORS AND AWARDS
2002 Honor Society of Phi Kappa Phi
1998-2001 Distinguished Graduate Fellowship, University of Illinois at Urbana-Champaign.
1997 Excellent Graduate Scholarship, Nanjing University.
1992, 1994, 1995 People’s Scholarship, Nanjing University

MY SON AND MY FAMILY