Office of Tourism Analysis @ College of Charleston

Taste-of-Charleston 2005

Bob Frash, Ph.D.
Stephen W. Litvin, DBA
Tanya MacLaurin, Ph.D.

October 28, 2005

The purpose of this survey was twofold. First, the data provide valuable insight into the visitor profile of attendees at the 2005 Taste-of-Charleston. Secondly, attendees’ responses to questions related to their assessment of the event should be of value in preparing for Taste-of-Charleston 2006.

Taste-of-Charleston 2005 received favorable ratings from both locals and non-resident visitors to the Charleston area. Friendliness of people, quality of food, and variety of food and beverage were highlights of the event for those attending.

Taste-of-Charleston 2005 attracted a large number of visitors to the Charleston area. Fifty eight percent (58%) of non-local attendees decided to attend Taste-of-Charleston before departing from home. These non-local visitors predominantly stayed in local lodging establishments, and with their average stay in the area of 4 nights clearly contributed significantly to the local economy.



				Taste-of-Charleston 2005 Bob Frash, Ph.D. Stephen W. Litvin, DBA Tanya MacLaurin, Ph.D. October 28, 2005 The purpose of this survey was twofold. First, the data provide valuable insight into the visitor profile of attendees at the 2005 Taste-of-Charleston. Secondly, attendees’ responses to questions related to their assessment of the event should be of value in preparing for Taste-of-Charleston 2006. Taste-of-Charleston 2005 received favorable ratings from both locals and non-resident visitors to the Charleston area. Friendliness of people, quality of food, and variety of food and beverage were highlights of the event for those attending. Taste-of-Charleston 2005 attracted a large number of visitors to the Charleston area. Fifty eight percent (58%) of non-local attendees decided to attend Taste-of-Charleston before departing from home. These non-local visitors predominantly stayed in local lodging establishments, and with their average stay in the area of 4 nights clearly contributed significantly to the local economy.








@ 2006 Office of Tourism Analysisx